Give yourself shinier softer hair with less frizz. Ion Technology – This revolutionary technology uses negative ions to reduce the water droplets on your hair allowing for more moisture to be maintained thus less frizz faster drying and healthier hair. Ceramic technology – Delivers high even heat distribution and is gentler on the hair during the drying and styling process thus healthier looking hair. Concentrator attachment can be used for more precise drying and styling. Volumizing diffuser attachment will help add volume from the hair roots out. Removable lint filter will allow for easy cleaning maintenance and extend the life of your hair dryer. Cold shot option releases cool air for setting your style.